Re-branding, visual identity
Our client, Turisthotel is a well known tourist company in Croatia with more than 50 years of tradition.
One of their sub-brands TH praonica needed a rebranding. Their logo was not updated from the start of their business. In the meantime, TH praonica grew to be one of the most successful companies in Croatia within the industry.
They needed a new visual identity which will communicate their experience and strong position on the market but also their innovative approach, usage of latest technologies and service excellence. We created a visual identity which communicates all of the above and chose a colour scheme which highlights the modern approach but is rooted in the traditional colour scheme used by the client throughout the years.
Having set up the new visual identity, we developed its applications for all other touchpoints: web, promo materials, employee’s clothing, interior and exterior.