Digital marketing strategy of Slovenian tourism

  • Time period

    December 2016. - August 2017.

  • Client

    Ministry of Economic development and Technology

  • Industry


  • Services


Slovenia is a EU country located in South Central Europe with capital Ljubljana. According to the international criteria of Green Destinations, Slovenia is the first country to become the green destination of the world.

The proposed new strategic vision of Slovenian tourism is: Slovenia is a global green boutique
destination for a demanding visitor looking for diverse and active experiences, peace and personal benefits

Our team has been part of consortium led by University of Ljubljana, Slovenian Tourist Board, Faculty of Economics and Horwath HTL – global leader in hotel, tourism and leisure consulting, who were working on Strategy for Sustainable Growth of Slovenian Tourism 2017-2021. Our focus within the project has been a 1. digital part of the strategy with a) special focus on digital customer journey and b) creative initiatives.