Nada Kaurin Knežević

Chief of Strategy

If you’re offered a seat on a rocket ship, you don’t ask what seat. You just get on.

from the book 'Lean In'

Marketing enthusiast with an analytical mindset which resulted in educational background in both finance and marketing.

Marketing prevailed in work experience from the very first day. I entered the world of marketing with strategic planning in an agency and followed to explore marketing strategy in Croatian Telecom. I tried to get away from strategy and get into tactical operations a bit as a brand manager for Studio Moderna but strategy found me and brought me back to ENTG.

I came to ENTG in 2016 with the goal to live the best version of myself and see where it takes me. Plus they play with cool “toys” like hashtags, snaps, apps, emoticons, face recognition, marketing automation, data intelligence and many others.

Specialized in: marketing strategy, planning & forecasting, marketing management, marketing communications, market research. Co-founded Croatian chapter of global Lean In organization that empowers women in business.

I cooperate project based with Faculty of Economics and Business, Marketing Department and I am a certified TQ Trainer.

Runner, foodie and eternal optimist.