Zvijezda mayonnaise connects all

  • Client

    Zvijezda

  • Industry

    FMCG

  • Services

    Creative concept creation, content creation, video animation, design / illustration, project implementation and coordination

With this campaign we wanted to confirm Zvijezda’s mayonnaise leading position on the Croatian market.

Since Zvijezda’s mayonnaise is a favourite among target audiences, for its perfect taste and rare gift in connecting all flavours and ingredients, we decided to use those conclusions in order to creative a solution: “Zvijezda mayonnaise connects all“ (#PovezujeSve).

During a 4 week time period we’ve made 4 weekly prize contests with different topics where users were sharing memories and special moments in their life related to Zvijezda’s mayonnaise. The campaign focus was on Instagram, as well as Facebook. We also used Snapchat for hints and inspiration on how to give the best participation in weekly prize contests.