October 2014 - not launched
Toothpaste brand - undisclosed
Creative direction, Interaction design, UI/UX
Toothpaste brand wanted to create a stronger habit of washing teeth at least 2 times a day along with the habit of changing a toothbrush more often.
In order to wash your teeth correctly, you have to do it in a specific way during a 3-minute time period. Usually, parents are those who teach kids how to do it, but this time, we wanted to have kids engaging their parents.
We created a web app (to make it easily approachable) with a main character – Toothy. We created a song that Toothy is singing. When kids and their parents go to the link, a song with simple, yet entertaining, lyrics starts to play and there is a 3-minute time countdown.Find out more on Behance