Super Ketchup Chronicles

  • Client

    Zvijezda

  • Industry

    FMCG

  • Services

    Creative concept creation, content creation, video animation, design / illustration, project implementation and coordination

The main goal for this campaign was to confirm Zvijezda’s Ketchup leading position in a product category on the Croatian market.

The creative solution for this campaign was based on the fact that Ketchup always saves the day and every bite, just like super heroes do. Batman has Robin, and Super Ketchup has its loyal customers who can help him in every situation.

So we have came up to 4 different mysterious cases where users were detectives helping our Super Ketchup hero in solving those mysterious cases.

The communication platforms used for this campaign were Instagram, Facebook and Snapchat that was primary used for giving hints to users in order to help them in their problem solving.