March 2015 - September 2015
Istrian Tourist Board
Contest concept co-creation, Parallax web concept and implementation, Social influencers tracking, Content creation
Digital sources of information are taking over tourist decision process more and more where tourists are prone to consulting experiences from real people through digital channels.
Keeping that in mind we decided to share the story of Istria exactly where tourists are looking for info and inspiration for vacation and travel – through an influencers driven project.
TZ Istra and we came up with a concept and mechanic on how to get the influencers to come to Istria and share as much as possible content while they are there.Find out more on Behance