Advergaming campaign

  • Time period

    October - December 2016

  • Client

    Microsoft Croatia

  • Industry

    Technology

  • Services

    Creative strategy, Implementation and project coordination

For this project the client wanted a digital campaign that focuses on a new Windows PC devices, its features and highlighting sales partners.

Following trends and seeing how gaming has a huge follower base and engagement, we knew taking that direction was the right thing to do in order to make our first advergaming campaign.

We decided to communicate using the language of our target group, representing a complex and advanced Windows devices in target natural environment – Minecraft world which is made and coordinated by the Croatian YouTube superstar – BloodMaster.